From Wikicompany

Dell,]] |color=white |bgcolor=black |web=http://www.kelkoo.com |email= |phone=+33-1-42-44-22-88 |fax=+33-1 |address=Paris, France]] |geocode=48.8663;2.3354 |type= |founding=1999 |employees=250 |stock= |links= |jobs= |products= |parents=Yahoo! |sub= |aff= |partners= |customers= |competitors=Amazon.com, eBay }}

Kelkoo S.A. is currently Europe's largest online shopping website after Amazon.com and eBay, and the largest online shopping advertising platform both in the UK and Europe by merging with Zoomit, Dondecomprar and Shopgenie.

Kelkoo is a one-stop shopping service, which helps shoppers to find, research and buy products online. It provides shoppers with tools to compare prices and product features.

Kelkoo operates the shopping channels of major Internet players like MSN across Europe (since June 2003), Yahoo! in France, Spain and Italy and provides a product search for Ask Jeeves? in the UK.

The name "Kelkoo" originated from the pronunciation of the expression "At what cost?" in French.

History

The was founded in 1999 by Pierre Chappaz and Mauricio Lopez.

Kelkoo started with € 3,000,000 from an intial round of financing in 1999 (some of the invertors were Banexis Ventures and Innovacom).

Within 2 years of launching, Kelkoo became the leading price comparison side in Europe.

In April 2004 Kelkoo was acquired by Yahoo!, for about € 475,000,000, and is now a wholly owned subsidiary.

Kelkoo now operates in 10 European countries and receives over 12 million unique users monthly (over 4 million in the UK) from users across Europe(1). Kelkoo has been profitable since Q4 2002.

Kelkoo was nominated by Nielsen Netratings one of the 10 most influential websites of the decade(4), and received praise by the BBC Online for "paving the way for online shopping". In October 2004 Nielsen NetRatings and BBC described Kelkoo as "the dominant shopping guide" in the UK. At the same time, Hitwise announced that Kelkoo was the number 1 UK website, based on visits to the Shopping & Classifieds - Rewards and Directories category.

Kelkoo Yahoo! Online shopping E-commerce Paris France Europe United States